Microsoft just announced the awaited replacement name for SkyDrive, its cloud storage service. This is after a lawsuit from the British television broadcaster over the use of the word “Sky” which Microsoft lost thus agreeing in July 2013 to rename the SkyDrive service within a “reasonable period of time.
Microsoft announced today that SkyDrive had been rebranded as OneDrive in a blog post. The new OneDrive website is still a preview stating that the service will be coming soon accompanied with the message: “Get ready for an even better place to store and share your favorite things across all your favorite devices.OneDrive is everything you love about SkyDrive and more. And it’s coming soon.”.There is also an option to subscribe to an email alert once the service rolls out.
This isn’t the first time Microsoft is being required to change one of its brands because of a naming dispute. In 2012, Microsoft dropped the “Metro” name which it had been using to refer to its new design language and user interface for Windows and Windows Phone.
Company officials said Metro was just a codename, even though it was widely used in marketing and other materials. Microsoft officials never said that the reason for discontinuing Metro was due to a trademark dispute, but many company watchers believe a dispute with retailer Metro AG led to Microsoft’s decision to steer clear of Metro.