Unless you want to see your website buried in search results, Google yesterday introduced a new algorithm that changes how mobile results are prioritized. If Google finds your website to be mobile friendly, then it will prioritize it over similar websites that are not mobile friendly.
The change will impact millions of websites, more than Google’s last major search ranking algorithm update, Google Panda. Panda, which was launched in 2011 and has been updated several times since then, down-ranked 12% of all sites that Google rated low-quality.
Given that 89% of all smartphone owners worldwide conduct searches on Google. It’s unclear how mobile and desktop search results will differ until the search ranking update is fully implemented – something that could take several weeks at most, but users can expect a mobile experience that’s not only easier on the eyes, but also easier to navigate.
If you are running a website that is not mobile friendly, then here is your wake up call..it might be time to consider making it one or risk losing out big time on ranking.